With increased competition during this festive period, it's crucial for small businesses to stand out and attract customers through engaging content.
To help you get started, here are 25 Christmas content ideas that will surely make your small business shine this holiday season:
Create a holiday gift guide featuring your best products or services.
Share festive recipes or DIY ideas related to your products.
Offer special discounts or promotions for Christmas shoppers.
Host a holiday-themed giveaway on social media with a prize from your business.
Create and share Christmas-themed videos showcasing your products or services.
Create a video explaining why one of your products/services is the perfect Christmas gift.
Partner with a local charity and donate a portion of your sales to them during the holiday season (if you have the budget)
Collaborate with other small businesses in your area to create a Christmas pop-up
Share testimonials from satisfied customers about how your business made their Christmas special (from the previous year)
Write a blog post about your traditions of Christmas, tying it back to your business in some way.
For engagement, have followers vote on the best Christmas song.
Offer free gift-wrapping services for purchases made at your store, and promote this.
Host a Christmas-themed event or workshop at your business premises.
Share behind-the-scenes content on social media, giving customers an inside look into your business during the festive season.
Promote your limited-edition Christmas product through a short 15-second video.
Share holiday-themed trivia related to your business on social media, encouraging customer engagement and interaction.
Write a heartfelt letter to your customers, expressing gratitude for their support throughout the year.
Create a gift basket filled with your products or services, perfect for those looking for a unique Christmas gift and promote it.
Offer exclusive deals and discounts to customers who sign up for your email newsletter.
Share tips and advice on how to have a stress-free Christmas, incorporating your business into the content.
Hold a virtual advent calendar on social media, revealing daily surprises or promotions leading up to Christmas (this requires a lot of forward planning).
Create a Christmas-themed blog series, featuring different aspects of your business and how they relate to the holiday season.
Share customer photos featuring your products or services in a festive setting.
Offer a special VIP shopping experience for loyal customers, complete with refreshments and personalised service.
Finally, don't forget to spread some holiday cheer and goodwill by giving back to your community through volunteering or donations. This will not only make a positive impact but also reflect well on your business.
You don't have to use all of these; just using a few will help you stay relevant and visible in your customer's and prospective customer's feeds.
Get planning and scheduling!
The Social Media Coach x