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5 Reasons Why Google My Business is Essential for Your Business

Updated: Oct 15, 2023

In today’s digital world, it’s more important than ever to have a strong online presence—and that starts with claiming your Google My Business (GMB) listing. GMB is a free platform offered by Google that allows businesses to manage their online information, including their website, contact information, hours of operation, and more


Not convinced yet? Here are five reasons why you should claim your GMB listing:


1. Increase your visibility online

When people search for your business on Google, your GMB listing will appear on the right-hand side of the search results page—along with a map pinpointing your location. This makes it easy for potential customers to find your business and get the information they need without having to click through to your website.


2. Control what people see about your business

When you claim your GMB listing, you have the ability to control what information appears—and what doesn’t. This is important because it allows you to manage your online reputation. If you see any incorrect information about your business, you can easily edit it yourself. You can also respond to positive and negative customer reviews to show that you value feedback and are willing to engage with your customers.


3. Stand out from the competition

According to a study done by BrightLocal, 78% of consumers said that positive online reviews influenced their buying decisions—and that number is only going to increase as we move further into the digital age. So if you want potential customers to choose your business over the competition, claiming and managing your GMB listing is essential.


4. Get found on Google Maps

More and more people are using Google Maps to find local businesses—in fact, according to Searchengineland , “Local searches lead 50% of mobile visitors to visit stores within one day .” So if you want people to be able to find your business on Google Maps, you need to claim your GMB listing. Once you do, potential customers will be able to see directions to your business, as well as any relevant information like hours of operation or whether or not there’s parking available.


5. It’s free!

Perhaps the best reason to claim your GMB listing is that it doesn’t cost anything. You can set up and manage your entire listing for free—and there’s no catch. So if you’re looking for a way to improve your online presence without spending any money, GMB is the way to go.


As a business owner, it’s important to have a strong online presence—and claiming your Google My Business (GMB) listing is a great place to start. With GMB, you can increase your visibility online, control what people see about your business, stand out from the competition, and get found on Google Maps, and it won’t cost you a penny! So what are you waiting for? Claim your GMB listing today!


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