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Ai, ChatGPT and All the Fuss.. But Is It Really Worth Using AI to Write Your Content?

Updated: Oct 15, 2023


As an independent business user in the UK, you're likely looking for ways to save time and increase efficiency.

One technology that's gaining traction in the digital marketing space is artificial intelligence (AI) for content creation.


While AI can be a powerful tool for generating content, it's important to be aware of the potential pitfalls.


Lack of Personality and Voice One of the main challenges with AI-generated content is the lack of personality and voice. AI is designed to generate content based on patterns and data, but it doesn't have the creativity or emotional intelligence to produce content that truly resonates with your audience. As a result, your content may come across as robotic and generic, lacking the human touch that can make it engaging and memorable.


Limited Understanding of Context Another issue with AI-generated content is the limited understanding of context. AI may be able to generate grammatically correct sentences, but it may not fully understand the nuances of your brand or industry. This can lead to errors in tone, style, and messaging that could damage your brand reputation or confuse your audience.


Risk of Plagiarism AI tools are designed to learn from existing content and generate new content based on those patterns. However, this can create a risk of plagiarism, as AI may inadvertently generate content that is too similar to existing content. This could result in legal issues or damage to your brand reputation.


Limited Flexibility and Adaptability AI tools are programmed to generate content based on a specific set of parameters and data inputs. While this can be helpful in streamlining content creation, it can also limit the flexibility and adaptability of your content strategy. AI-generated content may not be able to respond to current events, industry trends, or customer feedback in the same way that human-generated content can.


Difficulty in Maintaining Authenticity Ultimately, the biggest challenge with AI-generated content is maintaining authenticity. Customers want to engage with brands that are transparent, honest, and genuine. If your content is generated by a machine, it can be difficult to establish that sense of trust and authenticity with your audience.


While AI can be a valuable tool in content creation, it's important to be aware of the potential pitfalls. By balancing the benefits and drawbacks of AI-generated content, you can make informed decisions about how to incorporate it into your digital marketing strategy. In general, it's best to use AI as a supplement to human-generated content, rather than a replacement.


My suggestion is to rewrite at least 50% of what AI kicks out. And then you may well ask,

What is the point of using it then?

And here lies my point, your customers are human, as are you, so why would you risk damaging that relationship for the sake of saving 60 minutes?




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