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Facebook Ads Manager vs. Boosted Posts: A Guide for Small Businesses

If you're looking at the above title like this, you probably need to read on...

So, what are they?

Boosted Posts are essentially your existing Facebook posts that you pay to reach a larger audience. It's a straightforward and expedient way to increase the visibility of your content.

On the other hand, Facebook Ads Manager is a more advanced tool that allows you to create ads from scratch. You can bespoke every element of your ad campaign, including your objective, audience, budget, and creativity.

Facebook Ads Manager vs. Boosted Posts: Key Differences

1. Customisation

Facebook Ads Manager affords you more control over your ad campaign's customisation. It lets you choose from various ad formats, such as images, videos, and infographics. Moreover, it offers more precise audience targeting options.

In contrast, Boosted Posts simply take your existing Facebook post and promote it to a broader audience. You have limited control over the ad's customisation.

2. Objectives

Facebook Ads Manager lets you choose different objectives for your campaign, such as lead generation or conversions.

This feature is not available with Boosted Posts.

3. Analytics

Ads Manager provides in-depth performance analysis, enabling you to track the success of your ad campaign in real-time.

Boosted Posts also offer analytics, but they are not as comprehensive.

Tips for Choosing the Right Option

So, how do you decide between Facebook Ads Manager and Boosted Posts? Here are some tips:

  • Understand your goal: Are you aiming to increase brand awareness or drive conversions? If your goal is the latter, Facebook Ads Manager might be the better option due to its advanced customisation and targeting features.

  • Consider your budget: Both options allow you to set a budget, but Ads Manager may provide better returns for your investment.

  • Evaluate your resources: If you have limited time or lack design skills, Boosted Posts could be the easier and quicker option.

Metrics to Consider

When measuring the success of your ad campaign, consider metrics such as reach, engagement, and conversion rate. The most important metric depends on your business goals:

  • If your objective is to increase brand awareness, reach and engagement might be the most relevant metrics.

  • If your goal is to drive sales, then conversion rate would be a key metric to consider.

It's up to you to make the decision.

However, the main takeaway from this read should be that Facebook Ads Manager and Boosted Posts offer unique advantages.

Understand their differences and align them with your business goals. Then you can effectively utilise either/or to grow your small business.

Now go forth and advertise!

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