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Facebook Ads Manager is easy to use and lets you create, manage, and keep tabs on adverts across Facebook and Instagram. Let's start:
Step 1: Navigating to Ads Manager
Kick things off by logging into your Facebook account and finding the dropdown menu in the top-right corner. Click on "Ads Manager".
If you're new to it all, you might need to whizz through a quick account setup.
Step 2: Nailing Down Your Campaign Objectives
Once you're in Ads Manager, hit the "Create" button to start a new campaign.
You'll then need to choose your campaign aim - be it brand awareness, lead generation, or conversions. Pick the one that fits your marketing goals perfectly.
Step 3: Pinning Down Your Audience
It's time to work out who you want to reach.
Consider factors like location, age, gender, interests, and behaviours to make sure your ad hits the mark. Facebook's targeting options are super precise, letting you zero in on just the right demographics.
Step 4: Fixing Your Budget and Schedule
Next up, decide on your budget and the ad campaign's duration.
Daily or lifetime budget - the choice is yours.
You can also specify the length of your campaign and delve into advanced options such as ad scheduling and delivery optimisation.
Step 5: Crafting Your Ad
Now for the fun part - making the ad.
You can have a go at various ad formats, from images and videos to carousels and slideshows.
Design an ad that your audience will love, remembering to follow the platform's best practices for ad content.
Step 6: Double-Checking and Launching
Before hitting the green light, give all the details a once-over.
Double-check that your targeting, budget, creatives, and other settings are spot on.
If everything is correct, click on "Publish" to get your ad out in the world.
Step 7: Keeping Tabs on Performance
Once your ad's live and kicking, you can watch its performance in Ads Manager.
Track key metrics like reach, engagement, clicks, and conversions to size up your campaign's success. Use these insights to make smart tweaks and improvements.
And that's everything you need to know to get you started!
(make sure to check out the hyper-linked text above for more info on those topics)