Eventbrite is an online event management and ticketing platform that has revolutionised the way small businesses organise and promote their events. With its user-friendly interface and powerful tools, it has become a popular choice for many small business owners looking to plan successful events.
In this tutorial, we will guide you through the process of using Eventbrite to create, promote and manage your events. So let's get started!
1. Setting Up Your Account
The first step is to create an account on Eventbrite. Visit their website, and click on the "Sign Up" button in the top right corner. You can choose to sign up with your email address or use a social media account.
Once your account is set up, you can start creating your event.
2. Creating Your Event
To create an event, click on the "Create Event" button on the homepage. The first step is to choose a title and category for your event. Make sure to select a catchy and descriptive title that will attract potential attendees.
Note: this needs to follow all the tips in Part 1 of this series, to attract the right customers and maximise sales.
Next, add all the necessary details, such as the date, time, location and description of your event. You can also add images or videos to make your event page more visually appealing.
3. Setting Up Ticketing
One of the best features of Eventbrite is its ticketing system. To set up ticketing for your event, click on the "Tickets" tab. Here you can create different types of tickets, set prices and add ticket limits.
You can also choose to offer early bird discounts or promotional codes to attract more attendees. Eventbrite also offers the option of setting up a waiting list for sold-out events.
4. Promoting Your Event
Once your event page is ready, it's time to start promoting it. Eventbrite has various tools that can help you reach a wider audience. You can create custom email invitations, share your event on social media platforms, and even use their tracking links to monitor your marketing efforts.
ou can also utilize Eventbrite's integration with other marketing tools, such as Facebook Ads or MailChimp, to further boost your promotional efforts.
5. Managing Your Event
As the date of your event approaches, you can use Eventbrite to manage all the aspects of your event. You can:
Track ticket sales
Set up a live stream for virtual events
Eventbrite also has a mobile app that allows you to manage your event on the go. This is particularly useful for small business owners who are always on the move but still need to keep track of their events.
Now go out and promote your event!
The Social Media Coach x