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SEO: make it work for your small business

If you’re a small business, you’ll want to make sure that your website is reaping the benefits of Search Engine Optimisation (SEO). SEO is an integral part of any effective digital marketing plan and should not be overlooked. However, I understand that SEO can seem daunting and complex to those new to digital marketing, but with a few simple steps, you can make sure your small business is getting the most out of its SEO efforts.



First, Why Care About SEO?


SEO has become increasingly important for businesses today as it helps increase visibility in search engine results. In other words, the higher your website is ranked in search engine listings, thanks to SEO, the more likely it is that potential customers will be exposed to your business. SEO also helps ensure that content created for your business social media accounts reaches its intended audience, further increasing visibility and engagement with your target market.



What Are The Benefits of SEO?


Optimising your small business’s website with SEO can have many benefits. Firstly, it helps attract potential customers to your website or blog content and ensures they are seeing the most relevant information for their searches. Secondly, if done correctly, SEO can help increase organic traffic from search engine results over time, potentially reducing your reliance on paid advertising campaigns. Thirdly, by taking steps such as optimising page titles and content for keywords related to your business, you can improve the user experience on your website.



Easy steps for SEO


When it comes to incorporating SEO into your small business’s website, there are some steps you should follow:

  • Keep page titles concise but optimised with relevant keywords

  • Optimise URLs for better indexing by search engines (don't add unnecessary fodder)

  • Use internal links to other parts of your website or blog content to create an easy-to-navigate user experience

  • Make sure all images, videos, graphics, etc., are labelled correctly with keywords and descriptions that accurately reflect the content they display

  • Analyse your SEO performance regularly and make changes as needed

By following these steps, you can ensure that your website’s content is optimised, and giving your small business the visibility it needs to succeed online.



So go forth and optimise to your heart's content!

The Social Media Coach x

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