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Part 2: Setting Up and Using Instagram Shop for Beginners: A Tutorial

Updated: Nov 25, 2023

As promised in the previous blog, welcome to The Social Media Coach tutorial on using Instagram Shop for small businesses!

In this tutorial, we will guide you through the process of setting up your own Instagram Shop step by step. By the end of this tutorial blog, you'll be ready to start showcasing and selling your products on Instagram.

What is Instagram Shop?

You've already heard this in the last blog, but for those who haven't... Instagram Shop is a feature within the app that allows businesses to create a virtual storefront to showcase their products. It enables users to discover, browse, and purchase products without leaving the Instagram app. This feature is especially beneficial for small business owners as it provides a convenient and seamless shopping experience for their customers.

Getting Started

  • To get started with Instagram Shop, you'll need to have an existing Instagram Business account. If you don't have one yet, you can easily convert your personal account into a business account.

  • Simply go to your profile and click on the three lines in the top right corner, then select "Settings" and click on "Account". From there, select "Switch to Professional Account" and follow the prompts.

  • Once you have a business account set up, make sure it's connected to a Facebook Page that represents your business. This step is necessary as Instagram Shop uses Facebook Catalogs to display products.

  • If you don't have a Facebook Page, you can create one by going to "Settings" and selecting "Business". From there, click on "Create a New Account".

Setting up Your Instagram Shop

  1. Go to your profile and click on the three lines in the top right corner.

  2. Select "Settings" then click on "Business".

  3. Tap on "Shopping" and select "Continue".

  4. Choose the Facebook Page that you want to connect to your Instagram Shop.

  5. Follow the prompts and complete the setup process.

Once your account is approved for shopping, you'll receive a notification from Instagram. This process usually takes a few days, so be patient.

Adding Products to Your Instagram Shop

Now that your Instagram Shop is set up, it's time to add your products!

  1. Go to your profile and click on the three lines in the top right corner.

  2. Select "Settings", then click on "Business".

  3. Tap on "Shopping" and select "Products".

  4. Click on the "+" button and select the product catalog you want to use.

  5. Follow the prompts and fill in all necessary information for each product.

It's essential to make sure that your product descriptions are clear, engaging, and include hashtags relevant to your business or products.

Promoting Your Products

Now that your products are live on Instagram Shop, it's time to promote them! Here are a few ways you can drive traffic to your shop:

  • Use Instagram's built-in shopping features, like product tags and shoppable stickers on stories.

  • Collaborate with influencers to showcase your products on their accounts.

  • And if you really want to... run targeted ads using Facebook Ads Manager.

Congratulations! You've successfully set up your own Instagram Shop for your small business. Remember to regularly update your product listings and promote them to attract more customers. Happy selling!

The Social Media Coach x


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