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Where to Use Links: The Straightforward Answer

Ruth Wilkinson, founder of The Consult Centre and The Social Media Coach posing in a confused manner with a question mark and URL

In this blog, we will discuss the best practices for using hyperlinks on different social media platforms, helping you to make the most out of your online presence.

Why are hyperlinks important?

Hyperlinks, also known as clickable links or web links, are an essential part of any social media post. They allow users to easily access external websites or pages related to the content being shared. For small businesses, this means directing potential customers towards their products or services, ultimately increasing website traffic and potentially leading to sales.

Where to use hyperlinks?

There are various places where you can incorporate hyperlinks in your social media posts. These include:

  • Bio/About section: This is the first place a user will look for information about your business. Use this space to add a link to your website or online store.

  • Captions: Use hyperlinks in your post captions to direct users towards related content, such as a blog post or product page. Only on Facebook and Twitter.

  • Note: in-caption links will not work on Instagram or Google Business Profile. Instagram requires you to direct your customers to the link in your bio. Google Business Profile likes you to add a separate 'call to action' button (dedicated to external hyperlinks) instead of just slapping the link in the caption box.

  • Don't overuse external links on Facebook... Zuckerberg doesn't like it. Overuse of links will reduce the amount of reach your posts get.

  • Stories: Instagram and Facebook stories have a 'link button' that allows you to add a hyperlink. Utilise this feature to link directly to your website or specific products.

Best practices for using hyperlinks on social media

Person typing on a laptop
  • Use shortened URLs: Long URLs can be off-putting and take up valuable character space. Use a URL shortener like Bitly or TinyURL to create shorter, more visually appealing links.

  • Make the link relevant: Ensure that the hyperlink you include is related to your post and adds value to your audience. Avoid spammy or irrelevant links.

  • Add a call-to-action: Encourage users to click on your link by adding a compelling call-to-action, such as "Shop now" or "Learn more."

  • Track and analyse your links: Some social media platforms offer analytics for links added to posts. Use this data to understand the success of your posts and make adjustments for future use.

The Social Media Coach x


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