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Why Writing a Blog is One of the Best Ways to Market Your Business for Free.

Updated: Oct 15, 2023

If you're procrastinating on writing a blog post, don't worry - you're not alone. In fact, studies show that procrastination is one of the most common reasons people don't write blog posts. However, procrastination does not need to get in the way of your blogging goals. The best way to overcome procrastination is to just start writing. Once you get started, the words will start flowing, and it will be easier to keep going. And remember, even if your first draft could be better, you can always edit it later.



It's good for your website SEO

As anyone who has ever tried to promote a website knows, SEO is essential for driving traffic. One of the best ways to improve your website's SEO is to regularly blog. By writing new, keyword-rich content, you can attract new customers and show Google that your site is active and relevant. In addition, blog posts give you a chance to showcase your expertise and build trust with potential customers. By regularly publishing blog posts, you can set your site apart from the competition and give yourself a better chance of ranking highly in search results.



You'll get more traffic and followers as a result.

If you're running a blog or a business, one of your goals is to reach as many people as possible. After all, the more people you reach, the more customers you'll get. And while there are a lot of ways to reach new people, one of the most effective is through blogging. By starting a blog and regularly publishing quality content, you can dramatically improve your reach and attract new customers. Of course, it's not enough just to have a blog - you also need to promote it. But if you can get the word out about your blog and get people reading, you'll be well on your way to achieving your goal of reaching more people.



It's a great way to share your knowledge and expertise.

There are many benefits to sharing your knowledge and expertise with the world. For one, you can educate others and help them to better understand complex topics. You can also build trust with your audience by demonstrating your expertise on a given subject. Additionally, sharing your knowledge can help you to establish yourself as an expert in your field. As such, there are many good reasons to share your knowledge with the world. Whether you're looking to educate others or build trust and credibility, sharing your expertise can be a great way to achieve your goals.


So all the above is great to know, but how do I actually create a blog that drives traffic?



10 tips that will help you write the perfect blog post and increase traffic to your website!


I am often asked what makes the perfect blog post. There is a lot of conflicting advice out there, with some suggesting that blog posts should be short and snappy while others say they should dive deep into complex topics. However, the truth is that there is no perfect formula for crafting blog posts – it all depends on your audience and what type of content will resonate best with them.


That said, there are some general tips that you can follow to help you write blog posts that will engage and compel your audience. These include:


1. Creating fresh, original content. This is perhaps the most important factor when it comes to writing blog posts that attract traffic and keep visitors engaged. Make sure that your blog posts are always unique and provide new information or perspectives on familiar topics.


2. Focusing on quality over quantity. While blog posts can be short in order to be effective, they should always be well-written, with clear structure and engaging language that keeps readers interested from start to finish. As a general rule of thumb, aim for blog posts between 1000-1500 words in length,


3. Start with a strong headline that immediately captures your readers' attention. This could be something surprising or unexpected, or it could simply state what problem your blog post solves in an intriguing way.


4. Break your blog post up into easily-digestible sections, using headings and subheadings to structure the content and make it easier for readers to scan


5. Incorporate videos, images, or other visual elements that can help draw in and engage readers. These can be used to break up long blocks of text or simply as eye-catching additions that complement your blog post's theme and message


6. End each blog post with a clear call to action that encourages readers to take action, like sharing the blog post on social media or subscribing to your newsletter. This is a great way to increase engagement, drive traffic back to your website, and build relationships with potential customers


7. Research your target audience and the keywords that they are likely to be using when searching online.


8. Again, remember - Make sure that each blog post is scannable, with plenty of headings and subheadings, as well as bullet points or numbered lists where appropriate. This will help improve readability and make your blog posts more engaging and shareable.


9. Write concisely, using simple language that is easy to understand. Be sure to avoid overly long paragraphs and sentences.


10. Use a conversational tone when writing your blog posts, as this can help capture the attention of your readers and maintain their interest throughout the post.


Oh, and an extra one, remember to proofread and edit your blog post before publishing it online, paying careful attention to grammar, punctuation, and spelling.


By following these tips, you can write blog posts that are truly engaging and will help increase traffic to your website.


And remember – consistency is vital when it comes to blogging. Make sure that you are posting regularly so that your audience knows when they can expect new content from you. With a little time and effort, you can build a loyal following of blog readers who will continue to visit your site and share your content with others.


If you would like regular updates, help, hints and tips to getting ahead with your social media, subscribe today at www.thesocialmediacoach.co.uk. Or join my membership, a private Facebook group with live tutorials each week. You can find out more here. https://www.thesocialmediacoach.co.uk/join-the-crew





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